When you think of Sunday you think of football, and when you think of football you think beer, tailgating, suspense, tackling, who's performing at the half time show? Our challenge with Vizzy was to make room for seltzer on Sundays, in particular, Mimosa seltzer. Our campaign Kick Off Your Game Day, taps into the people who are more interested in the fun than the game on Sundays. When fans pick Vizzy they will also unlock the opportunity to pick a team they think will score on the first drive, giving them an opportunity for a personal win.
Pick your team on our “Kickoff Your Game Day” microsite each week. If they score on the opening drive (or second half opening drive) you score Vizzy x NFL related prizing for the following week’s game.
