Growing up around a domino table, you KNOW it's never just about dominoes. It's the trash talk, unsolicited life advice, family drama, and that one Tio who has an opinion about EVERYTHING.
While the internet is having its Mahjong moment, dominoes have BEEN bringing communities together. And that's where DominoKnow was born. A whole lot of unsolicited wisdom from the people who've been outside and have the stories to prove it. The best part? We didn't have to reinvent anything. Just take something people grew up with and find a new way to celebrate it, via a social content series starring the real domino pros.
Client: Sprite
Role: Art Director
Creative Director: Dani Rosario
