In 2025 smartwater brought their iconic partnership with Jennifer Anniston back. To help bring this major moment to life on social we utilized moments with Jen that amplify the smartwater ethos through instagram posts and TikToks, that fit our platform strategy, making the charter work social first and extra refreshed
role: Art Director
smart looks good on you, girl
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just a girl and her water, pure and simple
55.7 million views