Minute Maid discovered that their fans cover a unique demographic on the internet. The juiceheads have a strong affinity for all things juice, bringing their unique flavor to everything they do and post. To match their energy, Minute Maid's always on social content stays electric and unexpected, earning major connection moments with our juiceheads.
Client: Minute Maid
Role: Art Director
our biggest dub: 4.7 million views | 90,011 likes | over 2,000 new followers
Audiences were highly engaged with a watch time of 1,041 hours, over 27K+ shares and 500+ comments. Post conversation was 75.3%+ positive. Our comment section also quickly became a reactive real-time opportunity for many brands, such as Gamestop, Uno, Eggo, Jimmy Johns looking to engage with our fans.
To better connect with our audience, we created our mascot Juicehead, to guest star on our grid and pop up at events.
