A huge portion of the Minute Maid demographic loves to slam their juice as hard as they slam their opponents, naturally leading to a partnership with the WWE. To bring this partnership to life, we created content with WWE Superstars, showed up at Wrestlemania in Las Vegas with our Juicehead mascot, and the Juice HQ went on tour. Connecting with both WWE and Minute Maid fans alike across all social platforms.
Client: Minute Maid
Role: Art Director
WrestleMania 2025
The Wrestlemania collab drove 62.67M earned impressions, making up roughly one-third of Minute Maid’s total impressions during that period. Overall, we saw a +28.27% lift in impressions compared to the prior timeframe, highlighting a strong boost in awareness and reach from the activation.
