A huge portion of the Minute Maid demographic loves to slam their juice as hard as they slam their opponents, naturally leading to a partnership with the WWE. To bring this partnership to life, we created content with WWE Superstars, showed up at Wrestlemania in Las Vegas with our Juicehead mascot, and the Juice HQ went on tour. Connecting with both WWE and Minute Maid fans alike across all social platforms.
Client: Minute Maid
Role: Art Director
WrestleMania 2025
The Wrestlemania collab drove 62.67M earned impressions, making up roughly one-third of Minute Maid’s total impressions during that period. Overall, we saw a +28.27% lift in impressions compared to the prior timeframe, highlighting a strong boost in awareness and reach from the activation.
SummerSlam 2025
To amplify Minute Maid's presence at SummerSlam 2025, we utilized some of our major social characters like Juicehead mascot and Juice Intern for real time content, as well as tapping into our creator partner Dashawn Jordan. Minute Maid built community by leaning into cultural passion points, achieving a 52% Community Net Sentiment (+40% QoQ and +73% above benchmark). By proactively engaging fans, particularly within the WWE community, the brand unlocked over 671K community interactions (+2.4X QoQ), strengthening loyalty and fueling authentic connection.