How can a brand campaign stand out amongst the rainbow wave of Pride Month, and live year round? Find Your Vibe, Vizzy's Pride 2023 commerce campaign, creates safe spaces for members of the LGBTQIA+ community through Ally certified bars. Helping people find their vibe. To execute this we directed a photo shoot that captured the joy of Pride Month by incorporating members of the LGBTQIA+ community in front of and behind the camera.
On premise locations take a quiz to educate themselves on how to be an ally to the LGBTQIA+ community. Their location is then added to a Vizzy map guide that consumers can access on their smart phones to find Ally certified locations near them.
Ally certified locations will also be given outreach calendars with suggested community engagement events so they can support and celebrate pride year round. Once a location is Ally certified, they will have access to Vizzy Ally decor to spread the vibes.
Ally certified locations will also be given outreach calendars with suggested community engagement events so they can support and celebrate pride year round.
Off premise locations will have posters, banner ads, the works, that direct people to Ally certified locations