There's nothing quite like the madness in March, specifically March Madness. From the brackets to the beers to the college nostalgia, it's earned its name for a reason. But there's just one problem; when you're on the west coast and your team is playing on the east coast... at 2pm... during your finance meeting. Coors Light decided that there's a way to enjoy the madness instead of going mad, meet Calendar Blocker.